How many keywords will you target?
According to WordStream, in their Google AdWords campaigns, the average search engine marketer uses 53 different keywords. However, ads on other search engines or display networks are not included. The official limit is 10,000 keywords for all Bing and Yahoo combinations. However, some accounts are subject to a special price for up to 50,000 keywords or more. Are the numbers right? We’d be ready to bet that the average marketer in his campaigns has less than 10k!
But how do you manage your keyword lists effectively? If you like most people use an Excel document (and don’t mistake us, that is OK), you can manage these lists very quickly.
Note: SEO interchangeably uses keywords and keyword phrases. A keyword may be a single word only but also a phrase or combination of more than 2 words. Keywords are a major step in the SEO process. Choose the wrong ones and whatever you do, whether you are optimistic on site or off site, you never get a return on your SEO investment. You have to select the right number in addition to selecting good keywords.
Don’t just target a keyword, even if your budget is very small, or you think one keyword is everything you do or sell.
Since only one keyword ranking attracts insufficient visitors for most terms. There are a few exceptions to this general rule. For some reasons, the search volume is huge, but there is a strong competition for these terms and it is difficult to put your site in top positions.
You don’t have to target many keywords. The more keywords you target, the less resources you can allocate for each keyword, the more difficult it is. Finally, when classifying for numerous keywords you must be focused and realistic, especially if you do not have a big SEO budget or a long time to create and promote content.
So, how many keywords should you target? Your estimate and your time frame depend on the exact number. It is advisable to target approximately five keywords for most small companies (each of which has a search volume of 100+ a month). Some companies may not feel so much, but with five keywords on your website, this does not only mean 5 keywords and 5 keywords.
Because another order considers a keyword phrase to be one with the same words or with more or less “stop words” (a, the, for, etc.). For example, if you have a keyword such as “mortgage advisory” and the term is the same, then your website may naturally be included in “mortgage advisory.”
In addition, creating a high quality “mortgage advice” content page using the same example will of course mean that you will classify many keywords used for this content (strings of 4 or more words). If you write “Where the best reliable mortgage recommendation is to be found,” your website will naturally also be listed in Google for the keyword phrase.
Therefore, the classification and traffic attraction is actually very wide with five keywords. You can find that you are looking for a good percentage of traffic on your web site, rather than keywords. Specific searches also tend to be sold because people who seek them know what they want.
If you achieve good results for your first keyword selection, you can turn your attention to new ones. You do not have to wait too long for results or for additional data (by Google Analytics or the Google Search Console) before taking further decisions about the keywords if you follow this approach.
SEO Keywords: How to find your keyword better
What are SEO keywords?
Your SEO keywords are keywords and sentences that enable you to search your website. A website for a search engine optimized for “speaking the same language.” SEO keywords are used to connect your site to search engines. Keywords are a key component of SEO.
Therefore, developing an optimization list of search engines is one of the first and most important steps. Keywords and SEOs are directly connected to the successful search marketing campaign. As keywords form the basis for all other SEO efforts, it will be useful to ensure your SEO keywords are very relevant.
Also, make sure you link out to authority websites on your web pages.
The correct SEO keyword is a test and error process, but the fundamentals are easy to understand. Find out what your clients want and find keywords for SERP and add it to your online content.
Choose the best SEO keywords
Most of the initial SEO search marketers make the same mistakes:
SEO keywords for research are only once.
It doesn’t matter if your too popular SEO keyword list or target keywords is updated and extended.
Fundamentally, SEO keyword research must be an ongoing component of your marketing role. Ancient keywords need to be checked regularly and competitive keywords (or headwords) can often be replaced or added to longer sentences, not only for the visitors but also for the visitors concerned. (However, it is just as important for visitors to visit your website, especially if you are actively looking for services.)
You can find keywords which drive web traffic and conversions on your site using the WordStream Free SEO keyword tool.
For instance, Free Keyword Tool contains the benefits of using WordStream keywords to improve SEOs.
SEO Keywords More keywords for SEO – Provide thousands of keywords plus data search volume free e-mail access.
Filter your keyword findings for your industry or country to focus on keywords that work on your account. Filter your industry or country keyword results.
Group SEO keywords – learn how your new SEO keywords are organized by efficient keyword grouping into active segments.
For WordStream, the PPC marketing toolset is also extremely useful. Use the Niche Finder keyword to identify new Google ads groups and use free negatively to find bad keywords to cut waste and save money.
Work your keywords for SEO
You now need to find the best SEO keywords (search-driven traffic, conversions, and all that good stuff).
So, how can we do that? SEO best practices, on the one hand, suggest that you put the respective keywords on your pages from the titles and body texts to your metadata for a number of high-level fields on your site. On the other hand, optimized websites contain thousands or even millions of keywords. For all your keywords you cannot create a one-page page, but you cannot attempt to put it in a few pages with keywords and expect all keywords at the same time. It doesn’t work that way.
So how does it work? The response is to group and organize keywords. By splitting your keywords into small, convenient groups of associated keywords, you can (importantly) reduce your workload by creating specific targeted pages.
For example, let’s say you run the website of the pet shop. A cluster can be created for all your dog products, then all parakeet projects, etc. The next step is to split each group between snacks, parasites, toys and parakeets (low-fat parakeet snacks and parakeet snacks, you got the idea). Now your pet shop can create pages for every small group of keywords to optimize.
If a marketer attempts to optimize a web page for a keyword group called gourmet parakeets, the best, if not all, should be considered:
- Use the keyword title page
- Use the keyword of URL (for instance online-petstore.com, parakeets/gasy/snacks)
- Copy the whole page with a keyword and changes (for example, “gourmet parakeet snacks”).
- The meta-tags use the keyword, in particular the description
- Use the keyword for each text alt image and file path
- Use the keyword on the page in a link to another site as an anchor text.
Note that keyword relevance in SEO is more important than keyword density in optimizing your web pages.